Sue Ryder: There when it matters

Image of a group of Sue Ryder nurses

At Sue Ryder we’re proud of our expert palliative and neurological care, as well as our online bereavement support, but we want to be there when it matters for more people by 2023.

To help us do this, we’ve spent some time listening to how people view Sue Ryder and the work that we do. As a result, we’ve made some changes to the way we describe our work, as well as our website at and the way we look, to make it easier for people to understand the support they can get from Sue Ryder and find the information they need.

Palliative, neurological and bereavement support

While we have previously been known for our palliative and neurological services, our online community has been growing in size and prominence over the last few years. We also recently started piloting an online video bereavement counselling, which has been well received. To reflect this important area of activity, we have now brought bereavement support to the fore as the third ‘column’ of what we do.

This is reflected in our updated strapline – “Palliative, neurological and bereavement support” – but also in online community content being brought through into, appearing in relevant keyword searches and making more people aware of the service.

More care for more people

Talking about the changes, Heidi Travis (our Chief Executive), says: “At Sue Ryder we already provide great care in our hospices, neurological care centres and out in the community, and our ambition is that we’ll provide more care to more people by 2023.

“We have a fantastic reputation with people who’ve come into contact with our services and with those who support us through our fundraising and retail activities. However, in order for us to grow further, provide more care, further develop our services, and expand our influence, we need to be able to reach even more people. A strong brand is crucial to helping us achieve this.

“The new brand will help Sue Ryder talk about itself in a clear, credible and compelling way. Bereavement support has also been elevated to the same level as palliative and neurological care, as we feel it is important to show our growth in this specialist area.”

Keen to know more?

Read about our five-year strategy