Martin Wildsmith, Chief Commercial Officer

Martin joined Sue Ryder, taking up the Director of Retail and E-commerce role in June 2020, and later took on responsibility for Health & Safety and Estates in April 2021.

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Having gained experience across multiple retail functions in national retailers, Martin went on to play a key role in growing British luxury goods brand, Smythson. Martin has spent the last few years working in not-for-profit organisations, leading retail teams in developing and implementing strategy at the National Trust and Help for Heroes.

Martin is committed to working collaboratively across Sue Ryder, creating and delivering a retail offer that delights our customers, integrates with our fundraising and champions the support we give, helping to fund more care for more people.

He was appointed Chief Commerical Officer in July 2023.

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About Sue Ryder
For over 70 years Sue Ryder's doctors, nurses and carers have given people the compassion and expert care they need to help them live the best life they possibly can.
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Our people
Find out about our Chief Executive Officer, Trustees and Executive Leadership Team.
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Our leadership team
Our leadership team is responsible for making important decisions and guiding the organisation. They work together to set goals, make sure we are working well and are following all the necessary rules and regulations.