Our people Find out more about our Chief Executive, Trustees and Executive Leadership Team. Our Chief Executive and Executive Leadership Team Our eight-strong Executive Leadership Team (ELT), led by Chief Executive Officer, Heidi Travis, are responsible for the day-to-day running of Sue Ryder. Our Trustees Our Trustees are responsible for the overall control and strategic direction of Sue Ryder. Sue Ryder Ambassadors Sue Ryder is proud of its Ambassadors and celebrity supporters. Together, they help to raise awareness of the charity, and allow us to reach even more people who may need our help.