Our people Find out more about our Chief Executive Officer, Trustees and Executive Leadership Team. Our Chief Executive Officer and Executive Leadership Team Our eight-strong Executive Leadership Team (ELT), led by Chief Executive Officer, Heidi Travis, are responsible for the day-to-day running of Sue Ryder. Our Trustees Our 13 Trustees are dedicated to the good governance of the charity. They ensure that strategic planning and policy development processes are in place. Sue Ryder Ambassadors Sue Ryder is proud of its Ambassadors and celebrity supporters. Together, they help to raise awareness of the charity, and allow us to reach even more people who may need our help.