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Lottie Tomlinson sitting in the back of a taxi, surrounded by blue flowers, looking out of the window

Death Deserves Better

Talking about what matters most before the end of life is a lasting act of love. Our free guide will help you start those conversations - so the people closest to you understand your wishes.

Download your free guide

With over 70 years’ experience caring for people affected by terminal illness and grief, Sue Ryder understands how important it is to talk about what matters most before the end of life.

We’re here to help you start those conversations - so the people closest to you understand your wishes and feel supported when the time comes.

Because Death Deserves Better.

Three ways to start the conversation

Whether you’re ready to talk now or just beginning to think about it, these simple steps can help you get started.

Person holding a smartphone displaying a Sue Ryder guide titled ‘Your Death Deserves Better’ about end-of-life care
Download your free guide
Almost 4 in 5 people haven’t discussed their last wishes with loved ones.* Our free guide will help you start those conversations - so the people closest to you understand your wishes.
Black London taxi with ‘The Cab Fare-well’ Sue Ryder campaign branding parked on a residential street
Book your free cab ride
Your ride is free. All you need to do is take the opportunity to talk to your driver about what would matter most at the end of your life.
A daughter talks to her mother in their living room after a bereavement
Explore conversation starters
Many people avoid end-of-life conversations regarding their last wishes because they feel difficult or scary. However, your words can be a gift to those you love and care about.

Watch the Cab Fare-well film

Why is it important to have the conversation?

Lottie Tomlinson shares why talking about what matters most before the end of life can be one of the most important conversations we have.

*64% of 1,001 UK consumers in research done by Censuswide 2026.