Brakspear smashes incredible £50,000 fundraising target for Sue Ryder

Sue Ryder and Brakspear staff proudly posing with their £50,000+ cheque

Cheque held by Mick and Claire Sugg, licensees at the Hare & Hounds, Sonning Common. (L-R): Kate Thomas, Brakspear Marketing Assistant; Emma Sweet, Brakspear Marketing Manager; Maria Turnbull, Head of Clinical Services Duchess of Kent Hospice; Benjamin Bar-Lev, National Partnerships Manager Sue Ryder; Tracey Hancock, Head of Hospice Fundraising; Tom Davies, Brakspear Chief Executive.

Henley pub operator and brewer Brakspear has raised £50,983 for Sue Ryder thanks to enthusiastic and determined fundraising by its pub and head office teams.

The partnership between Brakspear and our Nettlebed and Duchess of Kent Hospices, which started in November 2015, has now come to an end, and Brakspear's Chief Executive Tom Davies presented the impressive cheque at our Sue Ryder Nettlebed Hospice.

Sue Ryder was Brakspear’s first ever estate-wide charity partner and pubs have been raising money for the last 15 months through a variety of ways, from organising live music nights and comedy festivals to completing sponsored challenges or adding a voluntary donation to menu items.

Brakspear also launched a beer - called 'Incredible' after the incredible work done by Sue Ryder - and donated 10p to the charity for every pint sold in its pubs.

A positive contribution to a local cause

"When we started our journey with Sue Ryder, it was something of a leap of faith as we’d not supported a charity across the Brakspear estate before," said Tom.

"Our licensees, their staff teams and customers have more than risen to the challenge, enabling us to reach this point where we can present Sue Ryder with £50,983 to continue their incredible work," he continued. "We’ve shown that we can make a positive contribution to a worthy charity which is, like our pubs, at the heart of the local community."

"Working with this renowned brewery has proved to be extremely successful and the money Brakspear have raised is vital to the services we provide here in the local community," said Stewart Marks, Hospice Director for Duchess of Kent and Nettlebed Hospices. "We are enormously grateful for their support, enthusiasm and creativity in reaching this incredible £50,000 milestone."

"We couldn't continue to provide incredible care without the support of people like Brakspear," added Tracey Hancock, Head of Fundraising at both hospices, "and their energetic fundraising has made a huge impact to our target. Their dedication in driving funds for our hospices and raising awareness of our services has enabled us to continue to provide support and specialist care across Berkshire, Buckinghamshire and Oxfordshire.

"£500 could pay for a day of inpatient care, so their fundraising equates to care for more than 100 patients. We cannot thank Brakspear enough for committing so much time and effort to Sue Ryder," she concluded.

A huge thank you from all the Sue Ryder team

Top fundraisers: Hare & Hounds, Sonning Common

The team at the Hare & Hounds at Sonning Common are Brakspear’s top fundraisers for Sue Ryder, having collected £4,208. Licensees Mick and Claire Sugg have incorporated fundraising into many of the activities they hold at the popular community pub, with regular events such as their meat raffle and pub quiz, as well as one-offs such as a wheelchair pool tournament, all of which have contributed towards the impressive total.

Claire said: "We were keen to get involved with Sue Ryder as we think that, as a community pub, it’s important for us to help our local community.

"Our customers responded to all our fundraising efforts with huge generosity, and we know many of them have been touched by Sue Ryder, as we have been - both Mick’s grandmother and one of my good friends were helped by them – so they’ve been keen to support it," she said.

"We’re delighted to have raised so much for a charity that does such great work in our community."

Find out more about Duchess of Kent and Nettlebed Hospices


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