I'll take on any adventure for Sue Ryder

Zoe Swift, Morrisons Carmarthen Community Champion


"From hiking to bungee jumping, I’ll take on any challenge for Sue Ryder!"


Hi, I’m Zoe and I’m Community Champion of my Morrisons store here in Carmarthen. As soon as I got the email about Sue Ryder’s Scafell Pike trek in the Lake District, I knew it was a challenge for me. As a keen walker and an adventurer too - I knew it had to be ticked off my list.

I've always been passionate about fundraising, especially after my dad fell very ill in 2013. I took it all in my stride, as people do, but I know without the care and love my dad was given during his time of need, things could have turned out differently. That’s why I support Sue Ryder, and it’s an incredible feeling to be part of our charity partnership.


My Scafell Pike adventure

We wanted to see the sunrise from Scafell Pike, so we set off in the early hours of the morning and our first hour of walking was in darkness. Unable to see, I used my torch light to guide my feet one step at a time.

I felt like the route would never end, but at 8.45am we finally reached above the clouds to the top of England’s highest mountain! The smile that emerged, not only from my own face but from those of everyone surrounding me, gave me such a warm feeling. Knowing that we’d all reached the top – we’d all made it and raised so much money for charity – meant we were buzzing!

There's no better feeling than achieving something you set out to do, no matter how hard the path is. I suppose everyone can relate to that in one way or another.


Watch the sun rise at Scafell Pike




Amazing fundraising efforts

So far I’ve raised more than £300 in sponsorship for my Scafell Pike Challenge, and I’ll also be applying for match funding from the Morrisons Foundation to double my efforts.

Since our partnership with Sue Ryder began in 2014, our customers and colleagues in Carmarthen have raised £5,220. I’m so proud of us all.

More info on our partnership with Morrisons